À propos

Using social media to market your business is not an option, it is vital. Facebook has more than two billion active users a month. LinkedIn has hundreds of millions of monthly users. Imagine how much extra business you can attract if you can get in front of these people. Can you afford not to be on social media?

If you're looking to expand your reach online, then follow the steps provided by in this course by social media manager Latasha James, who has a wealth of experience working with Fortune 500 companies and now loves helping clients double their incomes.

      Social media is evolving and changing rapidly. You can’t afford to get left behind.  Whether you run a business but don’t have a clue how to use social media or you have the drive to become a social media manager, this course will be invaluable to you.

        Prérequis

        International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume. 

        Leçons

        Module 1: Introduction And Strategy

        • Meet your tutor, social media manager and YouTuber, Latasha James
        • How this course will help you
        • How to develop a content strategy for any platform
        • Choosing the right platforms
        • Setting the correct goals
        • How to create well designed social media content
        • Creating a content calendar and tools for content scheduling
        • Measuring Key Performance Indicators (KPIs)

          Module 2: Facebook

          • Facebook setup and walkthrough
          • Content strategy to get the most out of Facebook
          • Facebook Groups moderation
          • Facebook customer service 101
          • Facebook ads 101
          • How to use Facebook analytics

            Module 3: Instagram

            • Instagram setup and walkthrough
            • Content strategy to get the most out of Instagram
            • Scheduling tools for Instagram
            • Instagram hashtag strategy
            • Instagram Story strategy
            • Instagram Live strategy
            • Instagram engagement strategies
            • Instagram ads 101
            • How to use Instagram Analytics

              Module 4: LinkedIn

              • Company profile platform setup and walkthrough
              • Personal profile platform setup and walkthrough
              • Content strategy to get the most out of LinkedIn
              • Thought leadership and employee advocacy strategy
              • LinkedIn ads
              • How to use LinkedIn analytics

                Module 5: Twitter

                • Twitter setup and walkthrough
                • Content strategy to get the most out of Twitter
                • Twitter hashtag strategy
                • Twitter engagement strategies
                • Using Twitter for customer service 101
                • How to use Twitter analytics

                  Module 6: Working as A Social Media Manager

                  • What does a social media manager do?
                  • How to find work as a social media manager
                  • How to become a freelance social media manager
                  • Building a social media manager resume: final thoughts and tips

                    Carrière

                    Who is this course for?

                    • Everyone looking to begin a career as a social media manager
                    • Business owners or influencers who want to attract new followers
                    • Marketing professionals who want to expand their social media skill set

                      Career path:

                      • Start working in marketing, public relations or communications
                      • Launch your own business and help it flourish through social media marketing
                      • Become an influencer and grow your own brand online
                      • Offer additional marketing and social media strategy services to your clients

                        Certification

                        You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you will receive a certificate of completion, to recognize your achievement. You can immediately download your PDF course certificate from IOA.

                        Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.

                        All courses are accredited by the International Council for Online Educational Standards (www.icoes.org). When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.

                        En solde

                        Social Media Manager

                        Prix réduit

                      • - 0%
                      • Prix régulier €99.00
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                        4245 Students

                        de Remboursement

                        Accrédité

                        Accrédité


                        À propos

                        Using social media to market your business is not an option, it is vital. Facebook has more than two billion active users a month. LinkedIn has hundreds of millions of monthly users. Imagine how much extra business you can attract if you can get in front of these people. Can you afford not to be on social media?

                        If you're looking to expand your reach online, then follow the steps provided by in this course by social media manager Latasha James, who has a wealth of experience working with Fortune 500 companies and now loves helping clients double their incomes.

                            Social media is evolving and changing rapidly. You can’t afford to get left behind.  Whether you run a business but don’t have a clue how to use social media or you have the drive to become a social media manager, this course will be invaluable to you.

                              Prérequis

                              International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume. 

                              Leçons

                              Module 1: Introduction And Strategy

                              • Meet your tutor, social media manager and YouTuber, Latasha James
                              • How this course will help you
                              • How to develop a content strategy for any platform
                              • Choosing the right platforms
                              • Setting the correct goals
                              • How to create well designed social media content
                              • Creating a content calendar and tools for content scheduling
                              • Measuring Key Performance Indicators (KPIs)

                                Module 2: Facebook

                                • Facebook setup and walkthrough
                                • Content strategy to get the most out of Facebook
                                • Facebook Groups moderation
                                • Facebook customer service 101
                                • Facebook ads 101
                                • How to use Facebook analytics

                                  Module 3: Instagram

                                  • Instagram setup and walkthrough
                                  • Content strategy to get the most out of Instagram
                                  • Scheduling tools for Instagram
                                  • Instagram hashtag strategy
                                  • Instagram Story strategy
                                  • Instagram Live strategy
                                  • Instagram engagement strategies
                                  • Instagram ads 101
                                  • How to use Instagram Analytics

                                    Module 4: LinkedIn

                                    • Company profile platform setup and walkthrough
                                    • Personal profile platform setup and walkthrough
                                    • Content strategy to get the most out of LinkedIn
                                    • Thought leadership and employee advocacy strategy
                                    • LinkedIn ads
                                    • How to use LinkedIn analytics

                                      Module 5: Twitter

                                      • Twitter setup and walkthrough
                                      • Content strategy to get the most out of Twitter
                                      • Twitter hashtag strategy
                                      • Twitter engagement strategies
                                      • Using Twitter for customer service 101
                                      • How to use Twitter analytics

                                        Module 6: Working as A Social Media Manager

                                        • What does a social media manager do?
                                        • How to find work as a social media manager
                                        • How to become a freelance social media manager
                                        • Building a social media manager resume: final thoughts and tips

                                          Carrière

                                          Who is this course for?

                                          • Everyone looking to begin a career as a social media manager
                                          • Business owners or influencers who want to attract new followers
                                          • Marketing professionals who want to expand their social media skill set

                                            Career path:

                                            • Start working in marketing, public relations or communications
                                            • Launch your own business and help it flourish through social media marketing
                                            • Become an influencer and grow your own brand online
                                            • Offer additional marketing and social media strategy services to your clients

                                              Certification

                                              You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you will receive a certificate of completion, to recognize your achievement. You can immediately download your PDF course certificate from IOA.

                                              Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.

                                              All courses are accredited by the International Council for Online Educational Standards (www.icoes.org). When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.

                                              4245 Students

                                              de Remboursement

                                              Accrédité

                                              Accrédité