À propos

From start-ups to billion dollar companies, everyone needs PR. In the age of persistent digital media, it is more important than ever to be able to manage a brand presence and speak directly to the right audience.

All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that and told the story. When you take this course, you are not just given advice and knowledge but insider tips that you can only get from years of experience.  This course offers invaluable skills and strategies that will give you an advantage in the fast-paced world of media and public relations.

In this course, we teach you about PR as it used to be and PR as it is today. We offer the insight that you need to take away the best of both worlds and excel in a world of likes and viral news..

Become the face of the future of public relations. Get started on the Public relations course today.

Ce Que Vous Apprendrez

The IOA gives you the theoretical and practical tools that you need to hit the ground running in PR.The modules include essential parts of PR training and offer exercises to do to make sure you’ve mastered the craft.

  • The best ways to make friends and contacts
  • How to connect with journalists
  • Why you need a PR strategy
  • The best ways to create a solid strategy
  • All the tools you need to reach the media
  • How to build a media calendar
  • How to build a press kit that creates excitement
  • How to tell the story of your client’s brand

Prérequis

International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Leçons

Module 1: Pr 101: Public Relations And Human Relations

  • Introduction to Public Relations
  • Making Friends vs. Making Contacts
  • Connecting with Journalists

Module 2: Creating A Pr Strategy

  • What a PR Strategy Is& Why You Need One
  • Research
  • Setting Goals
  • Speaking to Your Audience
  • Finding and Using the Right Channels
  • Measuring Your Results

Module 3: Pr Tools

  • Tools to Reach the Media
  • Tools to Measure Success
  • Building a Media Calendar

Module 4: Building Your Press Kit

  • What You Need in Your Press Kit
  • How to Create a Media Release
  • How to Choose Press Photos
  • Compiling an FAQ Sheet
  • A Guide to Including Videos

Module 5: Creating Your Brand’s Story

  • Storytelling
  • Product, Purpose and Passion
  • How to Think Like a Journalist
  • How to Create Stories the Media Will Love

Carrière

A qui s'adresse ce cours ?

If you are organized, thoughtful and creative, a career in PR could be the perfect fit for your talents and lifestyle.

  • Build relationships with today’s biggest influencers
  • Grow a real following in the press and online
  • Help great new start-ups find the limelight they deserve
  • Help established companies change their image for the better
  • Help launched amazing new products

Perspectives de carrière

Upon completion of this course, you could:

  • Work in PR, either for an established company or a start-up
  • Be one step closer to starting your own company in the exciting field of PR
  • Improve your public relations and communications skills for your existing business
  • Use your improved skills to gain promotions at your current job

Certification

You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you will receive a certificate of completion, to recognize your achievement. You can immediately download your PDF course certificate from IOA.

Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.

All courses are accredited by the International Council for Online Educational Standards (www.icoes.org). When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.

En solde

PR - Public Relations

Prix réduit

€119.00

  • - 0%
  • Prix régulier €119.00
    ( / )
    Taxes incluses.

    7484 Students

    de Remboursement

    Accrédité

    Accrédité


    À propos

    From start-ups to billion dollar companies, everyone needs PR. In the age of persistent digital media, it is more important than ever to be able to manage a brand presence and speak directly to the right audience.

    All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that and told the story. When you take this course, you are not just given advice and knowledge but insider tips that you can only get from years of experience.  This course offers invaluable skills and strategies that will give you an advantage in the fast-paced world of media and public relations.

    In this course, we teach you about PR as it used to be and PR as it is today. We offer the insight that you need to take away the best of both worlds and excel in a world of likes and viral news..

    Become the face of the future of public relations. Get started on the Public relations course today.

    Ce Que Vous Apprendrez

    The IOA gives you the theoretical and practical tools that you need to hit the ground running in PR.The modules include essential parts of PR training and offer exercises to do to make sure you’ve mastered the craft.

    • The best ways to make friends and contacts
    • How to connect with journalists
    • Why you need a PR strategy
    • The best ways to create a solid strategy
    • All the tools you need to reach the media
    • How to build a media calendar
    • How to build a press kit that creates excitement
    • How to tell the story of your client’s brand

    Prérequis

    International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

    Leçons

    Module 1: Pr 101: Public Relations And Human Relations

    • Introduction to Public Relations
    • Making Friends vs. Making Contacts
    • Connecting with Journalists

    Module 2: Creating A Pr Strategy

    • What a PR Strategy Is& Why You Need One
    • Research
    • Setting Goals
    • Speaking to Your Audience
    • Finding and Using the Right Channels
    • Measuring Your Results

    Module 3: Pr Tools

    • Tools to Reach the Media
    • Tools to Measure Success
    • Building a Media Calendar

    Module 4: Building Your Press Kit

    • What You Need in Your Press Kit
    • How to Create a Media Release
    • How to Choose Press Photos
    • Compiling an FAQ Sheet
    • A Guide to Including Videos

    Module 5: Creating Your Brand’s Story

    • Storytelling
    • Product, Purpose and Passion
    • How to Think Like a Journalist
    • How to Create Stories the Media Will Love

    Carrière

    A qui s'adresse ce cours ?

    If you are organized, thoughtful and creative, a career in PR could be the perfect fit for your talents and lifestyle.

    • Build relationships with today’s biggest influencers
    • Grow a real following in the press and online
    • Help great new start-ups find the limelight they deserve
    • Help established companies change their image for the better
    • Help launched amazing new products

    Perspectives de carrière

    Upon completion of this course, you could:

    • Work in PR, either for an established company or a start-up
    • Be one step closer to starting your own company in the exciting field of PR
    • Improve your public relations and communications skills for your existing business
    • Use your improved skills to gain promotions at your current job

    Certification

    You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you will receive a certificate of completion, to recognize your achievement. You can immediately download your PDF course certificate from IOA.

    Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.

    All courses are accredited by the International Council for Online Educational Standards (www.icoes.org). When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.

    7484 Students

    de Remboursement

    Accrédité

    Accrédité